Palito Ortega in “Those Crazy Years”. Buenos Aires. 1971.

Vintage gelatin silver print in black and white and with its classic white margins. Loose work. Measurements: 18.1 x 24 cm / 7.12 x 9.44 in. On the back there is a rectangular wet stamp, in black ink, with the promotion of the national film through its various credits: "Palito Ortega. Mercedes Carreras -"Those Crazy Years"- Oscar Rovito, Tono Andreu. Daniel De Alvarado. Dorys Del Valle. Raúl Rossi - Director Enrique Carreras. Argentina Sono Film. SACI" Buenos Aires. Year 1971.

There is a little-studied chapter in Argentine photography; We are referring to the old photo billboards that were located on the glass doors of the main cinemas and, sometimes, even on special billboards in their hall, where the aforementioned film on display was promoted through some photographs.

In this image the young singer from Tucumán Ramón Bautista Ortega Saavedra (1941), better known by his stage name "Palito Ortega", poses in front of the camera; he does it with a cane and a ranch hat, against the background of a curious scenography made by none other than the famous Spanish painter and set designer Gregorio Muñoz Santoro (1906-1978) better known as Gori Muñoz.

"Palito" was the main actor in the Argentine film "Los años locos" (1971), a musical comedy. He did it in the role of a bohemian and well-placed young man who abandons everything to follow a traveling company dedicated to the music hall.